Most producers don't know how they stack up against their competition in terms of key performance metrics. The majority of people I talk to at Extension meetings think they're about average or a little above, and that's not possible.

It's not enough to know how you're doing compared to the average. How do you stack up against the top 25 percent or the top 10 percent? Numerous university studies have found $100 or more differences in average net income per acre between the top third and the bottom third of farmers in the same region, producing the same crops even ...