Kub's Den

Zeroes Bring You Down

Elaine Kub
By  Elaine Kub , Contributing Analyst
Do fields in bad condition, especially those with zero yield, hurt the average yield more than fields in excellent conditions and yields help the average? (Graphic by Elaine Kub)
When looking at average yield, what affects the final figure more, fields that are zeroed out or fields that excel?

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P[L2] D[728x90] M[320x50] OOP[F] ADUNIT[] T[]
P[R1] D[300x250] M[300x250] OOP[F] ADUNIT[] T[]
P[R2] D[300x250] M[320x50] OOP[F] ADUNIT[] T[]
DIM[1x3] LBL[] SEL[] IDX[] TMPL[standalone] T[]
P[R3] D[300x250] M[0x0] OOP[F] ADUNIT[] T[]

Elaine Kub