The Market's Fine Print

Chicken Fatigue Revisited

As per capita consumption of broilers continued to soar (e.g., climbing from 45 pounds in 1980 to 85 pounds in 2007), the theory of chicken fatigue started to make alchemy look reasonable. (DTN chart)
When broiler consumption jumped nearly 10 pounds between 1975-1980, beef producers dismissed any serious long-term trend by focusing on a mysterious concept known as "chicken fatigue" -- the idea that the human palate could only tolerate a certain amount of...

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