Wooing Millenials

Beef Industry Must Engage a New Generation

Emily Unglesbee
By  Emily Unglesbee , DTN Staff Reporter
Connect with Emily:
@Emily_Unglesbee
Wendy Neuman, director of market research for the NCBA, talked to producers about the millennial generation's meat preferences at the NCBA's annual convention in Nashville on Tuesday. (DTN photo by Emily Unglesbee)
Wendy Neuman, director of market research for the NCBA, talked to producers about the millennial generation's meat preferences at the NCBA's annual convention in Nashville on Tuesday. (DTN photo by Emily Unglesbee)
Young Americans largely prefer chicken to beef, a trend that the beef industry must address, market researchers concluded at the NCBA's annual convention in Nashville.

Subscriber-Only Content

To read the Full Story, upgrade your account to a FREE trial of MyDTN today.

  • Exclusive access to comprehensive, customized insight anytime, anywhere
  • If you're a Community user, all of your settings will transfer into your trial
Start your free MyDTN demo 
P[L2] D[728x90] M[320x50] OOP[F] ADUNIT[] T[]

P[R1] D[300x250] M[300x250] OOP[F] ADUNIT[] T[]

P[R2] D[300x250] M[320x50] OOP[F] ADUNIT[] T[]

DIM[1x3] LBL[] SEL[] IDX[] TMPL[standalone] T[]

P[R3] D[300x250] M[0x0] OOP[F] ADUNIT[] T[]

Emily Unglesbee

Emily Unglesbee
About the Author
Connect with Emily:
@Emily_Unglesbee