Big Mac Marketing

McDonalds Wants Sustainable Hamburger by 2016

Victoria G Myers
By  Victoria G. Myers , Progressive Farmer Senior Editor
Bob Langert, McDonald's vice president of sustainability, sees beef as one of the corporation's four growth areas. (DTN/Progressive Farmer photo by Virginia Harris.)
Bob Langert, McDonald's vice president of sustainability, sees beef as one of the corporation's four growth areas. (DTN/Progressive Farmer photo by Virginia Harris.)
McDonald's Corp. wants to begin buying sustainable beef within the next two years, but details on what that means are still pretty scarce.

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Victoria Myers

Victoria G Myers
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