Strategic Marketing

Piedmontese Go Premium

Nebraska's Lone Creek Cattle Company is marketing to its strengths, selling top-end Piedmontese bulls and then offering buyers a ready market for the calves from those bulls. (DTN/Progressive Farmer photo courtesy of Lone Creek Cattle Company)
Shane Peed knows how to fill a niche beef market. During the past 10 years, he and his family at the Lone Creek Cattle Company (LCCC) have refined a production system focused on bringing Piedmontese beef to consumers. It's a no-fuss approach for cow/calf...

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