Market Strategy
Mon Jan 20, 2014 08:30 AM CST

The day a calf is born, Lin Jones is already creating a marketing plan for it. If that new calf is male, Step 1 of marketing is banding.

Jones, whose family cattle operation is in New Canton, Va., said the way he sees it, a package of 100 castration bands costs $2. So for 2 cents each and five minutes of his time, the producer increases the value of each male calf by $30. Come sale day, that $2 package pays off in a $3,000 increase in value over 100 male calves.

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