An Urban's Rural View
Urban C. Lehner Editor Emeritus
Wed Apr 1, 2015 07:01 AM CDT

Before we talk about the New MacDonald video, let's acknowledge the obvious: All organic-food marketing is comparative marketing. Explicitly or implicitly, organic marketing touts organic agriculture as superior to conventional agriculture.

It has to. The only reason to pay more for organic food is if you believe it's somehow better -- better for your health, better for the planet, better for whatever reason. Encouraging that belief is the organic marketer's job.

But is it the organic marketer's job to attack conventional agriculture? What if the attack blurs the line between legitimate criticism and misrepresentation? What if the attack is emotional ...

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