The New Monsanto
Pam Smith DTN\Progressive Farmer Crops Technology Editor
Wed Dec 3, 2014 04:38 PM CST

DECATUR, Ill. (DTN) -- It's hard to find a consumer that doesn't know -- or have an opinion about -- Monsanto. The St. Louis-based company has become the face of the anti-everything movement.

It's an image they are now working to change, said Jessica Simmons, the company's corporate director of branding and marketing, during a meeting with DTN editors. Monsanto recently rolled out a new media campaign aimed at reaching consumers -- specifically "moms and millenials"-- and their attitudes about food.

New Monsanto television ads show people gathering around tables and sharing family moments. The messages acknowledge that more and ...

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