Market News
Victoria G. Myers Progressive Farmer Senior Editor
Mon Jun 29, 2015 10:26 AM CDT

Think of it as eBay for cattle. An oversimplification yes, but that image is a good starting point to understanding how the new trading platform, AgriClear, will perform.

A seller has a load of feeder calves. A buyer wants a load of feeder calves. The two make a deal over the AgriClear platform. Buyer deposits the agreed-on purchase price with AgriClear; seller is notified the money is now on hold. Seller ships calves. With delivery complete, and confirmations given that the contract has been met, funds transfer to the seller.

So why does the cattle industry need this? That's something ...

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