NEWS
Herd Mentality
Victoria G. Myers Progressive Farmer Senior Editor
Mon Sep 29, 2014 10:55 AM CDT

As cattlemen gather round the bright glow of record prices, there is a marked divide about what it will take to keep demand strong. One camp is staking the future on hamburgers, the other on premium bone-in rib eyes.

Steve Whitmire believes beef's future is tied to quality. He's convinced it's beef's high-end cuts and a reputation for consistent quality that will keep U.S. product on plates for years to come.

The North Carolina producer's seedstock operation, Ridgefield Farm, is based at Brasstown, where he raises Angus and Braunvieh cattle. His bulls are sold with the agreement that he buys ...

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