The New Monsanto
Pam Smith DTN\Progressive Farmer Crops Technology Editor
Wed Dec 3, 2014 04:38 PM CST

DECATUR, Ill. (DTN) -- It's hard to find a consumer that doesn't know -- or have an opinion about -- Monsanto. The St. Louis-based company has become the face of the anti-everything movement.

It's an image they are now working to change, said Jessica Simmons, the company's corporate director of branding and marketing, during a meeting with DTN editors. Monsanto recently rolled out a new media campaign aimed at reaching consumers -- specifically "moms and millenials"-- and their attitudes about food.

New Monsanto television ads show people gathering around tables and sharing family moments. The messages acknowledge that more and ...

Quick View
Related News Stories
Crop Tech Corner
Production Blog
EPA Opens Up On Neonics
Plowing Under Profits
Kub's Den
Logistics Play Big Role
Root of the Problem
Crop Tech Corner
Know Your Alphabet
View From the Cab