Elaine Kub Contributing Analyst
Mon Apr 20, 2015 12:27 PM CDT

I've been speaking at a series of spring marketing meetings these past few weeks, with one small difference from my usual springtime routine -- the meetings have been in Ethiopia.

There have been some challenges. For instance, one day, after waiting several hours for the expected number of farmers to trickle in from the countryside, and then waiting in vain for the intermittent electrical grid to flicker on, the farmers' co-op that was hosting me finally fired up a generator so we could power a borrowed projector and show PowerPoint slides. My presentation in English maybe would have taken half ...

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