IronPlanet Adds More Iron
Jim Patrico Progressive Farmer Senior Editor
Mon Apr 20, 2015 12:31 PM CDT

You would expect such a merger to boost construction equipment auction sales. But IronPlanet Chairman and CEO Greg Owens told DTN/The Progressive Farmer that ag equipment makes up about 10% of company volume by dollar and "will be an important part" of the company's future. He expects total gross sales to top $1 billion over the next year.

IronPlanet has been in business for 15 years and was a pioneer in the Internet model of equipment auctions. It claims about 1.3 million registered uses with sellers in 40 countries and buyers in 100. About 30% of sales are international. Until ...

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