Taking the helm of an iconic 120-year-old company could be a little daunting; so much history to honor.
On the other hand, all that history provides a little leeway; the brand has had a long time to build a great reputation and a loyal following.
Bret Lieberman, newly minted vice president for New Holland North America, doesn't seem daunted. "I don't get scared very easily," the 47-year-old says. "I have worked in a lot of different disciplines during my career."
Besides, there's that built-in cushion: "The strength of the brand is our great heritage. It speaks for itself," Lieberman says.