Manage Your Margins
Marcia Zarley Taylor DTN Executive Editor
Mon Sep 26, 2011 08:38 AM CDT

CIRCLEVILLE, Ohio (DTN) -- Mark Ruff's mantra for farming in a high-risk world is based on advice from his father, Luther. "Protect against risks you can't afford to take," his dad, now a retired insurance agency owner, taught him. "Losing that pickup truck you're driving isn't one of them."

Today, Ruff tries not to sweat the small stuff and concentrates on the $100,000 items that determine a farm's success: defensive marketing, curbing fertilizer costs and courting landlord goodwill. He was named a 2011 DTN/The Progressive Farmer scholarship winner at TEPAP, Texas A&M's ag executive training program, to help hone those ...

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