An Urban's Rural View
Urban C. Lehner Editor Emeritus
Mon Mar 23, 2015 06:12 AM CDT

If you can't lick them, buy them -- and build them up.

That's how giant food makers are responding to competitors specializing in "natural" and organic food. They're acquiring them. General Mills now owns Annie's; Campbell's Soup, Plum; Coca-Cola, Honest Tea; Kellogg, Kashi.

As the big food companies go natural and organic, the market evolves. The giants are introducing new products aimed at a wider audience. What was once a small, boutique business is becoming bigger and more segmented, with offerings for a variety of tastes.

For a glimpse of these changes, check out this intriguing Wall Street Journal story, ...

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