If you can't lick them, buy them -- and build them up.
That's how giant food makers are responding to competitors specializing in "natural" and organic food. They're acquiring them. General Mills now owns Annie's; Campbell's Soup, Plum; Coca-Cola, Honest Tea; Kellogg, Kashi.
As the big food companies go natural and organic, the market evolves. The giants are introducing new products aimed at a wider audience. What was once a small, boutique business is becoming bigger and more segmented, with offerings for a variety of tastes.
For a glimpse of these changes, check out this intriguing Wall Street Journal story, ...