What stood out in this Fast Company magazine article (http://tiny.cc/…) were the survey statistics:
-- 70% of those surveyed said they buy some organic food but only 20% thought they knew what organic means.
-- 59% expressed concern about GMOs but only 32% could define GMO.
Now, granted, the sample size was small. BFG, the agency that conducted the study, interviewed 300 shoppers, most of them younger than 35.
But does anyone really doubt the survey? Maybe not the precise numbers, but the direction, seems right. Other studies have sounded a similar note: Everyone eats but few know ...