An Urban's Rural View
Urban C. Lehner Editor Emeritus
Mon Mar 31, 2014 07:12 AM CDT

It isn't every day you receive such seemingly contradictory emails as the two that just showed up in my inbox with reports on academic studies of soda taxes.

One, a poll of 1,319 Americans conducted in the fall of 2012, said only 22% support them (…). The other, by a Dutch team using a 3D computer simulation of a supermarket, said taxing sugar-sweetened beverages produces the desired effect: Consumers buy fewer of them (…).

Yes, the two studies can be reconciled. They're only "seemingly contradictory." But there is more than one possible reconciliation.

It could, for ...

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