NEWS
Going for Choice
Victoria G. Myers Progressive Farmer Senior Editor
Mon Oct 7, 2013 11:02 AM CDT

Wayne Cockrell isn't looking for the next supercow; he's just trying to move out the bottom 20%. And the way he sees it, eyeballing heifers can only get you so far.

This spring, Cockrell will use a phenotypical sort to start the process of picking replacement heifers for the 2,100-cow herd he manages at Texas' Carter Ranch, near Oakwood. He will pick out about 300 heifers this way, keeping an eye on the ear. Why the ear? He's aiming to cut down the Brahman influence in the cross-Brangus herd. Cockrell's goal is to get the ear down to about a ...

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