NEWS
Kub's Den
Elaine Kub Contributing Analyst
Wed Feb 20, 2013 02:59 PM CST

"Are women better marketers than men?" a man asked at a recent presentation I was giving.

Ugh. I looked down at the tasteful carpeting on the conference room floor, waiting for a chasm in the earth to open up and swallow me so that I wouldn't have to answer the question. What an awkward topic. I mean, there is no possible answer that isn't flippant or insulting to at least half the human population.

And yet it is an enduring belief that one gender is somehow inherently more suited to making a profit than the other. I usually manage to ...

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