Putting a new face in the bull pen has become a pricey move. Depending on the bull, most commercial cattle operations are looking at spending $3,000 for those muscled-up genetics. But he's really an investment for the entire operation.
"The genetics of your bull is where you build the genetics of your herd," said Ronnie Silcox, animal scientist at The University of Georgia in Athens.
"A good bull is money well spent. Think of it like this: A bull will sire 30 calves in a year; a cow will give you just one. So the bull is the genetic key."