After three years of hard drought, Oklahoma cattleman Joe Mayer is focusing on rebuilding the family beef herd. He won't do it on looks, either.
"Everyone tells me they have some nice black heifers to sell," Mayer says. "But I can't look at the skin and tell you what's under there. The only way we make money in the feedlot is to have a high percentage of our cattle grade Prime and Certified [CAB/Certified Angus Beef]. To make high carcass grades, we need genetics for marbling."
FOCUS ON GENETICS
The Mayer Ranch is ...