Clearly, "greed" is no 4-letter word -- especially when it comes to the efficiency of relatively free markets.
Pope Gregory didn't do this volatile but important engine of production any favors in the 6th century when he placed it on his checklist of seven deadly sins. Talk about a major bummer for early pioneers of capitalism.
But you can't hold a good idea down for long.
It wasn't long before a system of indulgences transformed greed from naughty to forgivable to darn right saintly. And once the entrepreneurs of Protestantism successfully fused it with a righteous work ethic, the devil ...