NEWS
Equipment Sales Weather the Drought
Jim Patrico Progressive Farmer Senior Editor
Tue Dec 18, 2012 01:26 PM CST

Ross Morgan isn’t too worried that the drought will hurt new machinery sales at H&R Agri-Power, a Case IH dealership with branches in north Alabama, western Kentucky and Tennessee, and southern Illinois. As whole goods manager for the company, he can cite two key indicators:

One, “On our preorders, we have ordered the same for most products as we ordered last year. That doesn’t mean we will be right. But we think we are.”

Two, some of H&R’s biggest customers typically roll over their equipment; that is, they trade in their 1-year-old machines and buy new every year. “Every one ...

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