Marcia Zarley Taylor DTN Executive Editor
Mon Apr 8, 2013 02:15 PM CDT

Monitor Your Marketing Plan

If J.P. Morgan Chase-- or its trader known as the London Whale--really understood its market exposure, perhaps the company wouldn't have lost $6 billion in that convoluted synthetic credit default swap deal last year. Ditto the now bankrupt VeraSun, when the ethanol giant made a fatal marketing mistake relying on accumulator contracts in 2008.

Many farmers juggling positions in futures, options, cash sales, basis contracts, HTAs and crop insurance also could benefit from software designed to give them real time snapshots of their marketing record and the size of any potential margin calls in ...

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