NEWS
Minding Ag's Business
Marcia Zarley Taylor DTN Executive Editor
Mon Nov 11, 2013 10:34 AM CST

Can Silicon Valley statisticians predict crop yields down to field level, using high tech models alone? That's been the premise of Climate Corporation's unique Total Weather Insurance policies since 2006 and a big motivation for Monsanto's impressive $930 million purchase of the agricultural insurer Nov. 1.

At a press conference in San Francisco last week, Climate Corporation executives stressed that Google-like algorithms can not only model weather, but personalize agronomic advice and yield forecasts down to millions of individual fields nationwide. It will be launching a crop advisory service charging $15/acre for corn and $7.50/acre for soybeans starting in 2014. ...

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