There's increasing pressure from the public for farmers to do more than just be good land stewards. Consumers are demanding growers embrace sustainable agriculture practices, an approach to food production that optimizes environmental health, economic profitability, and social and economic equity.
Most farmers would argue they already do. After all, their long-term prosperity depends on increasing productivity through the astute use of inputs and natural resources, while employing practices that protect the soil, water and environment.
Not surprisingly, there's no one path to sustainability. Here's how three farmers are doing it.
WHOLE-FARM APPROACH ...