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Mon Apr 1, 2013 02:39 PM CDT

Visit most of the larger operations in Central and South Florida, and you'll likely see fifth- and sixth-generation ranchers still moving cattle by horseback and using branding irons for more than wall decorations. However, eight of those ranchers have put aside traditional ways of marketing, as well as some of their independence, to form Florida Heritage Beef Limited Liability Company (FHB LLC), a super-sized marketing group.

"A group of us can offer a large number of like cattle as far as quality, health protocols and age and source verification," says St. Cloud rancher ...

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