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Profit Strategies
Mon Feb 25, 2013 11:16 AM CST

There's a saying in Texas that everything is bigger. But when it comes to the state's famous Hill Country, individual cow herds don't number in the thousands. On the contrary, many operations are quite small.

Unfortunately, when it comes time to market, smaller usually means a discount, a challenge some producers in Texas' Llano and surrounding counties are getting around thanks to a calf marketing pool that allows them to ship full truckloads of healthy, same-age calves.

A full truckload increases marketing options for sellers, and it's a value for the feedlots, even ...

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