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Big Mac Marketing
Victoria G. Myers Progressive Farmer Senior Editor
Mon Feb 10, 2014 10:42 AM CST

NASHVILLE, Tenn. (DTN) -- What is a "sustainable hamburger?" No one really knows yet. But when a multi-billion corporation like McDonald's announces it will begin buying sustainable beef within the next two years, it becomes a question with a potentially huge price tag attached.

In an interview with DTN at the National Cattlemen's Beef Association's annual meeting in Nashville, Tenn., McDonald's Corporation's Bob Langert said the company wants to begin buying sustainable beef by 2016. But when asked to explain what "sustainable beef" means to the company, he said the definition would come from the Global Roundtable for Sustainable Beef ...

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