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Going for Ground
Greg D. Horstmeier DTN Editor-in-Chief
Mon Feb 10, 2014 10:46 AM CST

NASHVILLE, Tenn. (DTN) -- U.S. consumers are swallowing a lot more ground beef these days, and that should have cattlemen swallowing some pride and rethinking the focus on producing cattle for top-quality Choice and Prime meat grade markets.

In a new report titled "Ground Beef Nation," Rabobank economist Don Close proposes that the U.S. cattle industries focus instead on rising consumer preference for the lower-cost, easier-to-prepare meats and the growing demand for lean ground beef. Close discussed his new study Tuesday in conjunction with the 2014 Cattle Industry Convention here.

Close said that as the cattle industry prepares to go ...

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