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Mon Aug 18, 2014 10:11 AM CDT

When Kniebel Cattle Company joined a value-added marketing program, it took a fresh look at its herd health plan. The Kniebels were concerned something as common as trichomoniasis or bovine viral diarrhea might be a stumbling block that would be hard for their operation to recover. As a precaution, they added an extra layer of biosecurity.

"Herd health is especially important to our bottom line now," said Mary Ann Kniebel, White City, Kan. She's plugged in to the issue of herd health as a member of the National Cattlemen's Beef Association's Beef ...

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