EQUIPMENT NEWS
Machinery Chatter
Jim Patrico Progressive Farmer Senior Editor
Wed Jan 15, 2014 03:41 PM CST

An aluminum pickup truck? That's the question behind a big gamble Ford has made with its new F-150. There are several reasons to think it will succeed.

One, the 2015 models will be 700 pounds lighter than this year's, which should mean a significant improvement in gas mileage. (One estimate I have seen is 30-mpg highway for some models.) Two, it could be the start of a trend for all automakers, who must meet much higher federal mileage standards in a few years. Being first with aluminum could burnish Ford's already shiny reputation for innovation. Three, Ford has sold 33 ...

Quick View
Related News Stories
Year of the Drone
Leasing Relieves Equipment Glut
Machinery Outlook
Markets Outlook
Livestock Outlook
Taxlink by Andy Biebl
Titan Re-Launches
"Work and Play" Side By Side