Equipment Sales Weather the Drought
Jim Patrico Progressive Farmer Senior Editor
Tue Dec 18, 2012 01:26 PM CST

Ross Morgan isn’t too worried that the drought will hurt new machinery sales at H&R Agri-Power, a Case IH dealership with branches in north Alabama, western Kentucky and Tennessee, and southern Illinois. As whole goods manager for the company, he can cite two key indicators:

One, “On our preorders, we have ordered the same for most products as we ordered last year. That doesn’t mean we will be right. But we think we are.”

Two, some of H&R’s biggest customers typically roll over their equipment; that is, they trade in their 1-year-old machines and buy new every year. “Every one ...

Quick View
Related News Stories
The Big Dip
Machine Industry Consolidation
Machinery Chatter
Dangerously Smart Farm Boys
Ag Equipment Still Sliding
Brain Injury Forces Tough Decision
Machinery Chatter
Side-by-Side Manufacturers on a Roll
Machinery Chatter
Under the Gun